What Is A Remailing Service, And How Can It Benefit Your Business?
Business organizations often use a remailing service to send letters, bills, invoices, Etc., anonymously to its customers. Remailing can help you discreetly communicate sensitive subjects with your customers and business partners.
Unfortunately, many organizations are yet to learn how to use remailing services in an effective manner. In this article, we make an attempt to unfold the true potential of remailing and how it can help your business organization.
What Is A Remailing Service?
A remailing service involves remailing an item you want to send via postal mail using a different address. The mail item can be a letter, a legal document, or something else entirely. Remailing an item requires a new address and the appropriate postage stamp for the new address.
It is an excellent way for business organizations to add a little extra privacy or anonymity to their postal communication. Such properties of remailing service make it ideal for businesses that want to keep the address private in their communications.
Why Do Businesses Need A Remailing Service?
Businesses have several reasons for using remailing services to anonymize their business correspondence. For instance, marketers may want to send marketing materials with a local postmark. It is easier to accomplish using an anonymous mailer that uses the desirable local postmark.
The recipients of a direct mail marketing campaign assume that the sender is a local company. People prefer dealing with a local business with a strong local or global presence. It means remailing your business marketing mailers can enhance the results of your personalized direct mail marketing campaigns.
Companies or organizations that do not have a physical office or work from a garage can also use remailing services to their benefit. It enables such companies to hide their address and still send their business mail without anything to hold them back. Besides, some businesses may prefer anonymity while sending invoices and statements.
Another situation where business entities use remailing services is when someone sets up a new business. They may either not have a business address or want to keep a low profile so their current employer can’t find out about it. Similarly, some businesses may use remailing services to maintain the service provider’s address for legal reasons.
How Does A Remailing Service Work?
The process you can find in every remailing service stays mostly the same regardless of which service provider you use. In most aspects, the mailing process does not differ very much from standard mailing.
Here is how remailing services typically work for a business organization that wants to keep its address private from the recipient.
Wrap It Up Securely
The first step to remailing your business letters is to wrap them up securely. Whether using a standard mailing or a remailing service for your business communications, you must secure all your mailers. If not, it can lead to many problems, such as delayed delivery.
Provide (Only) The Recipient’s Address
The business letter only requires the recipient’s address if you intend to use a remailing service for it. It means you don’t have to include any other detail on the envelope except the recipient’s address.
Put The Envelope Inside Another Envelope And Send It To The Remailing Service
Once you finish addressing your business letter, you must put the envelope inside another envelope. Some remailing services may require adding details like the outer envelope or box payment information.
It could be the cheque/money order details or receipt of postage/service to mail your letters. After that, you can send it to a remailing service provider. The service provider takes care of the rest of the mailing operation for you.
Prepare The Inner Envelope
After the sealed envelope reaches the remailing service, it takes the inner envelope out. It starts preparing it for (re)mailing. At this point, there is nothing more you can do as the original sender. The service provider will put their return address on the original envelope and send an envelope to recipients.
The preparation of the mailer for remailing is the same as any postal mail you send. It means the service provider attaches the appropriate postage to the envelope. Since you send the mail with the recipient’s address already on it, the service provider can skip adding the recipient’s address on the mailer.
Mail Delivery By The Remailing Service
After preparing your business letter for remailing, the service provider mails the letter on your behalf. And from here, things take a similar turn where your business letter travels through the mailing system as if you sent it yourself.
Think of the remailing service provider as the middleman you use to veil your existence and protect your identity. When the recipient finally receives your business letter, the service provider’s address hides your company’s name from the recipient.
Even the postmark on the mailer belongs to the remailing service provider. Anything relating to your business is absent from the letter, including your business name, address, and any other information that could reveal your business’s identity. But we are just talking about the outside of the letter and not what’s inside.
Also Read: Canada Post Hold Mail
What Are The Major Benefits Of Remailing Services?
There are several benefits of using a remailer service for your business. While we can not pinpoint every one of these benefits, we can provide you with the ones that matter the most. Here are the most significant benefits of using a remail service for your business.
Security And Privacy
Without question, the most significant benefit of a remailing service is security and privacy. Using an anonymous mailer eliminates any chance of the recipient finding out the identity of the sender. An anonymous mailer removes any details on the letter that can reveal your identity.
The details eliminated include everything from your business name to return address information that you can typically find in a business letter. As a result, the remailer service can add an extra layer of protection to your business mailer. Such a feat is practically impossible with a traditional mailing process.
With a remailer service, you no longer have to worry about someone seeing your work address. Even if the recipient goes out of their way to ask the service provider for your details, they cannot get them from the service provider.
LLCs And Regulations
To some businesses, particularly those operating as LLCs, remailing services can be more beneficial than others. Why? Because LLCs typically have to follow numerous privacy and security rules. Similarly, some provinces may also have strict regulations regarding privacy.
With a remailing service, you can bypass these regulations with practically no added effort. Remailing makes the mailing process even easier for you. With remailing, you only need to add the recipient’s address details in your business letter and the service provider adds the rest of the details.
You can make the process even more convenient by opting for an automated direct mail solution with a remailing capability. It means you can automate the whole mailing process and get access to the remaining capacity.
Pay Bills And Invoices
Some organizations prefer to use a remailing service for paying their bills and invoices anonymously. Organizations often do it as a matter of privacy concern, and anonymous mail helps them pay their bills and invoices efficiently. It helps them avoid spam mail and protect their privacy while paying their bills and invoices.
Execute Bulk Mail Campaigns
Another significant benefit of using a remailing service for your business is that it lets you better execute your bulk mail campaigns. You can use a fully automated solution like PostGrid to implement bulk mail campaigns smoothly. PostGrid’s print partners across Canada, the US, and other significant countries let you mail your letters locally from anywhere.
Send Statements, Bills, And Invoices
One of the significant benefits of using remailing services for your business is that it lets you anonymously send bills, statements, and invoices. There are two sides to this benefit. One is that it allows the companies to maintain a centralized mailing system. Using an automated direct mail system like PostGrid already takes care of this by providing an advanced dashboard.
Businesses can quickly and easily access their mailing history directly from the dashboard. It is significantly better than depending on a third-party remailing service for your business mailing details. That’s not all. Sending anonymous mail is the best way to send documents like bills, invoices, collection letters, etc.., to delinquent customers.
The remailer service takes away your organization’s address from the mailer. It means there is a good chance that delinquent customers will accept the collection letter, bills, etc., without knowing it is from your business. Hence, employing an advanced direct mail automation system like PostGrid for sending your anonymous mail becomes even more imminent.
Use Local Postmark Stamps
Customers respond better to brand marketing efforts if they at least have a local presence. One of the substantial benefits of using a remailer service is that it lets you affix their local postmark stamps. It is a quick and easy way to enhance the effectiveness of your direct mail marketing campaigns.
You can make it even more effective using an automated solution like PostGrid. The best thing about PostGrid is that it is primarily a direct mail marketing tool. It means PostGrid’s remailing capability is merely an add-on to more advanced direct mail marketing features. The correct way to look at it is that it offers a direct mail tool that lets you use local postmark stamps.
As a result, the marketing mailers you send via Postgrid let you better connect with your target audience. And we don’t just mean the remailing feature. You can use PostGrid’s features, like CRM-based personalization, to make the marketing mailer more impactful. Also, the best part is that you can automate all of this and save significant time and effort you invest in direct mail marketing.
Conclusion
Business organizations can use remailing services in diverse ways. The primary purpose of it is to enhance the security and privacy of your business communication. But with the right tool and proper strategy, it can help you with everything from direct mail marketing to essential business operations. The best way to get the most out of anonymous mailing capability is to use it with automation.
An advanced direct mail automation tool like PostGrid is an ideal example of how automation and remailing services can go hand-in-hand. Our direct mail automation tool comes with a remailing capability. You can automate your business mailer and send them anonymously using our advanced solution.
Our direct mail automation platform can help you personalize your business letters by connecting with your CRM solution. More importantly, it saves you the haggle of using two different solutions for printing your mailers and remailing them. PostGrid even provides an advanced dashboard from which you can manage all your mailers, including anonymous ones.
Talk to our experts to learn how to use PostGrid’s automated solution and remailing service to send anonymous business mailers!
