Snail mail is basically a way to spread your marketing message in a personalized manner to entice your audience. It includes a number of marketing collaterals like letters, catalogues, brochures, postcards, gifts, and so on. PostGrid API allows you to send them all without much manual effort.
It enables businesses to bring a personal touch to their marketing strategies and helps them get a better response and engagement rate, eventually leading to a higher conversion rate.
For creating a direct mail piece, just get a creative design with images and good colours, add a personalized note with an enticing copy, and a final call to action.
However, it’s no wonder that doing it all, like personalization and customization, can be tedious and hectic for tens of thousands of mailpieces. Hence, PostGrid enables you to cut back the manual work and do it all automatically.
You can get your sample designs ready with the help of a number of templates available in our resources’ library or use the in-built HTML editor to create it yourself from scratch. Once it’s done, getting all of your mailpieces printed and shipped is PostGrid’s responsibility.
You can skip the hustle of back and forth running to the printing labs and post offices. PostGrid has a number of HIPAA-compliant print partners, where the confidentiality of your and your customer’s data is a top priority.
Apart from this, you can manage and control everything from a single dashboard. PostGrid also enables you to track and measure your launched campaigns. Based on the results of your analytical reports, you can determine which of your campaigns are performing better and which ones of them are falling flat.
You can send a number of different marketing collaterals using PostGrid’s Snail Mail API.
You can mail your customers a concise message with a discount or send them your good wishes on special occasions like festivals, birthdays, anniversaries, etc., through postcards.
It’s one of the cheapest options available to you to make some good connections with your customers or potential clients.
Even though you can send as many postcards as you want, you shouldn’t. They might offer a great open rate, but they can’t convey your complete message, as the space is limited.
If you offer products that require an informed decision, you may consider giving your customers additional details, and letters are one of the best ways to do it.
You can also send three-dimensional direct mails to make the game more interesting. Your audience will definitely want to know what’s inside and who is sending it. Thus, better branding and marketing opportunities for your company.
Most B2C businesses use brochures and catalogues to showcase their products. Catalogues are the best option to display a number of products at a single time. And eCommerce sites are the reason why it works.
You know there are a lot of people who just love browsing through things, even if they don’t have to buy anything at the moment. So they keep it in their cart until they want to make the final move.
Similarly, you can offer coupons along with your catalogues. Again, people will browse through the different products you’ve shown in it and then save them to use the coupon when they visit your store.
Along with that, with your website URL and logo on the marketing collateral, you can increase your brand awareness.
No wonder to the fact that a single ad can get you right in front of a large audience all at once. But can you really rely on it?
Most people use ad blockers in today’s age. Everyone is aware of the cookies policy, and they know that marketers are just trying to retarget them, so they visit their sites.
Plus, the ads are generalized and talk to a large number of people at the same time. And most people just choose to avoid them because they visited the places, social media sites, google, youtube, etc., for some other purposes than seeing your ads.
Now that’s when snail mail comes into play. It allows you to send your marketing message, especially to the people who are in your targeted audience list, addressing them by their first name.
The direct mail pieces arrive right at your customers’ homes, and one can choose to read your snail mail on their own wish. This way, the engagement rate of snail mails is higher. Then, depending on how good your copy is, you can get them to take action and increase your response rate.
Apart from that, there are no spam folders in the mailboxes of people. Hence, no one can ever block your snail mail pieces. But still, there’s no point in sending someone promotional direct mails about something they’d never buy.
For instance, most business owners try to sell their products to “everyone.” That can never happen, you can only serve a particular market, and if you’re sending everyone the same kind of marketing message, it might be spam for some people. And it’s not something you should do even if you can.
To get the best results, at PostGrid, we advise you to understand your targeted audience the best, determine the people living at the location you’re targeting, and then make a move.
This way, you get better chances to increase your conversion rate and your funds are also invested at the right place.
An essential thing in marketing is the budget you’re following. And despite the number of funds you have, you’d need to invest the right way to make every penny count.
To make things work, you should always have a creative design in your snail mails to grab the attention of your targeted audience or potential customers at once. Then comes the creating of a highly compelling copy to hook your readers.
The last step is always to have an outstanding call to action at the end of your copy.
Some Quick Tips to Follow
To get the best response, always make your call to action evident and precise. It should always lead the reader to the next step. For example, if one thing on your mind is to get your prospects to your site, you’d need to make it very clear and add a bit of curiosity to drive that action.
No one wants you to really sell them anything. So don’t do it. The best approach is to understand and describe the things bothering them and how you can solve their problems with your products or services.
If you want your customers to take instant actions, then make it all urgent by giving them an expiry date for your offer. It works for most people.
Always ensure that what you offer them is something they really want or need. If your snail mail has excellent images, a compelling copy, just the proper CTA, but the offer doesn’t make sense to your customers, it’ll be worthless.
Use PostGrid’s Address Verification API to Standardize, Validate, and Verify Millions of Addresses in One Go
Easily improve your workflow and automate your offline process by integrating with your current stack
Start transforming and automating your offline communications with PostGrid
Copyright 2024, PostGrid. PostGrid™ and Post Grid™ are Registered Trademarks of PostGrid Inc. All rights reserved.
