Real Estate Advertisements

How to Advertise a Real Estate Business?

Advertising your real estate agency may seem complicated and overwhelming. It is because- your services are personal, and you need to win people’s trust to get them on board.

They are related to stories about family and home, making it imperative to develop an authentic relationship with your clients before selling anything.

Below, we have mentioned the top 30 best practices, marketing methods, and ideas to help you craft effective real estate advertisements and expand your client base:

Social Media Marketing Real Estate Advertising Examples

Social media platforms have a massive outreach of over 31.8 million active Canadian users. Most people spend hours of their day scrolling through popular channels like Instagram and Facebook. Realtors can benefit from these facts and use social media real estate advertising to reach their audience and communicate their message.

But, there can be some bumps along the way because of saturation problems. How can you target your niche audience from a pool of users and get them to contact you?

Below are the most commonly-used social media real estate advertisements to help you overcome these challenges and drive more revenue:

Real Estate Facebook Advertisements

Facebook is an affordable and reliable channel to help you target your prospective and existing clients. You cannot master this tool overnight or get instant results. But, it is one of the best examples of real estate advertisements to gain followers and create a vast network.

Moreover, 69% of advertising real estate agents say they continue using Facebook because the channel works for them. It makes investing in Facebook ads worth it, even though you may use several free ways to brand yourself on the platform.

#1 Use Seasonal Posts

One of the most clever real estate advertisements is to use seasonal posts. For example, you can post a Thanksgiving or Halloween-themed ad with a small message about your services and sales processes. It can drive more engagement than your usual ads because it is intriguing, and people like seeing theme-specific posts.

Try adding all the festivals and public holidays throughout the year to your social media marketing calendar for better planning. You may run the same seasonal ads on other channels like Instagram and LinkedIn. It helps reduce the time and effort you put into your social media real estate advertising campaigns!

#2 Create a Facebook Group

Facebook groups help you reach your target audience accurately without you doing much. People joining your group are already interested in your services and would like to get regular updates. Your only work is to post tailored, appealing, and problem-solving real estate advertisements or messages that showcase your work.

Hence, you need not curate strategies to create brand awareness or generate a need. These people are either actively looking for real estate services or want to stay informed.

Try keeping up with their expectations and delivering high-quality and helpful information. Moreover, keep your audience in mind to customize your posts at community levels, making your residential real estate advertisement more influential.

#3 Include Relevant Images With Vivid Colours

Your imagery should reflect your message and improve its impact. Clients refer to these images to understand your services and decide whether they should reach out.

All the best real estate advertisements have high-resolution pictures with bright colours that make the ad pop. For instance, you can use images of a family moving into a new house. Or you may add real pictures of an apartment or office you are trying to find tenants for or to sell.

Images matter in real estate advertising because they are the first thing clients want to see. Facebook is an excellent platform to showcase your apartment or property’s pictures and highlight your listings.

#4 Plan On How Often You Must Post

Facebook needs you to post at least once a day or a few times a week. It is the bare minimum you must follow to get engagement and get followers continuously.

If you use sponsored Facebook real estate ad examples, try to plan a budget and set automatic posts to save time. This strategy helps you post regularly to connect with your audience at the right time!

Furthermore, repeated ads help you create brand recognition and awareness, which is more reason to remain active.

Instagram Real Estate Advertising Examples

You may use the same ad manager to create Instagram posts as Facebook since both platforms have the same parent company. However, you get more options for your real estate advertising programs, like videos, explore pages, stories, photos, IGTV, reels, etc.

Some realtors believe they only need one marketing platform from Facebook and Instagram. But, using them simultaneously for real estate advertisements can help them reach different audiences and tap into new markets.

For instance, more millennials use Instagram than Facebook because it is a newer social media channel and offers more options to explore. Similarly, Facebook helps you reach out and connect with an older audience.

#5 Introduce Yourself Before Introducing Your Business

Posting as a brand is excellent for brand recall, but real estate advertising demands you to create personal relationships. People want to know who is the person who would be assisting them before they contact your agency. The best way to fulfill this expectation is to introduce yourself using Instagram real estate advertisements and posts.

Since Instagram encourages brands to use reels for marketing their services, you can make videos of you speaking to your audience directly. Talk about your agency in general or discuss the details and location of a property. Either way, people get to see the face behind your firm and whom they can speak to if they are interested in buying or selling a place.

Another idea is to reply to enquiries and comments on your posts in the first person. It is one of the most effective advertising for real estate ideas that most realtors miss.

#6 Announce Events

Free seminars or workshops help you offer value to your clients who want to learn about real estate and looking for guidance from agencies. Here are some more real estate advertising ideas around events:

• Hold an open house event.
• Host a live online or offline Q&A for homebuyers.
• Conduct a masterclass to educate investors.

Launching real estate advertisements in the form of events helps you to know your prospects better, answer their questions, and offer solutions to their requirements. They differentiate you from competitors whom your clients have never spoken to personally. You must take advantage of this edge and drive emotional connections.

Your Instagram stories, posts, and real estate advertisements must include event announcements. It is the best way to create buzz about your events and get higher traffic. Remember to add all the details, like the date, time, venue, agency name, spokesperson, etc., to provide information and persuade people to RSVP.

LinkedIn Real Estate Advertisements

The primary advantage of posting real estate advertisements on LinkedIn is the availability of resources and a platform to target professional audiences. These people are from the working class and appreciate informative and educational content.

#7 Showcase Your Industry Expertise

Posting expert tips from your brand’s account can help people know that you are trustworthy and genuine. It also demonstrates that you have worked in the industry for a long time!

Additionally, your content can help hundreds and thousands of people unaware of how the real estate sector works. You may use LinkedIn real estate advertising examples to discuss everything from

• Documentation while buying a new house
• Loan eligibility
• To-do checklists
• How to identify fake listings, etc.

These topics are helpful to almost everyone, helping you get the maximum number of followers and connections you can generate.

Like all channels for posting real estate advertisements, be active on the platform and reply to comments and enquiries. You can post the answers directly if you get general questions. Otherwise, you can ask the prospect to send you an email or direct message for more customized replies.

#8 Provide Clients With a Free Home Valuation

Many people want to sell their house for reasons, like

• They want to move to a different location.
• They want a new home with better facilities.
• They need a larger space, primarily because they now have children, etc.

Yet, not all of them know how much their house is worth, delaying the home-selling process. They are also unsure about several other things, like the right time to get the best rates in the market. Use your real estate advertisements to solve these donuts and give them the correct answer!

Thus, one of the most effective real estate advertisements around the world is those offering free home valuations. It does not cost the client anything, so they could be more willing to talk to you and open up about their requirements and preferences. And it enables you to improve your brand reputation and highlight your services more practically.

#9 Share Your Listings

Realtors often post their listings on several real estate advertising websites but forget to share them on LinkedIn. This platform is indeed more inclined towards sharing educational articles and content. But, it is no reason to shy away from posting your real estate advertisements and generating more leads in your pipeline.

Share a few pictures of the property and add the necessary details, like the location, number of bedrooms, area size, etc. And do not miss out on writing a great caption with the right keywords to help people know the context and respond instantly!

LinkedIn real-estate advertisements can cost around $7 to $11 per click, which can be expensive for some realtors. Thus, starting with LinkedIn ads is not recommended. But you can use them once you generate enough revenue from other platforms.

Internet Real Estate Advertisements

The prices to promote your agency over the Internet can differ significantly, depending on the platforms you use and the scope of your work. You can post some ads for free, while others might cost hundreds of dollars monthly.

Most internet real estate advertisements are templated, making it simple to create them. Yet, you need some time to update your listings from time to time. The lead quality can be low to medium because even uninterested people may come across your ads and enquire about your ads.

Realtors can promote their services on many high-traffic websites, including Zillow, Craigslist, Realtor.com, and more. Other options include Yelp, Microsoft ads, Google, and your company website.

The benefit of using these websites for real estate advertising is that you can directly connect with active prospects ready to buy or sell. But, it can be hard to stand out from the crowd because your leads might contact several agents simultaneously.

Pay-Per-Click Real Estate Advertisements

You may use several types of real estate advertising on the internet, but PPC ads are one of your best options! Promoting your agency on search engines allows your advertisements to appear at the top of the page when a user searches related keywords.

Unlike social media ads, these advertisements cost you money only when someone clicks on them. Thus, they are more affordable to work with and can generate better results.

Typically, there are two types of such real estate advertisements- display and text. Text ads only appear on the top of the SERP for specific keywords. Display ads appear across several pages, websites, and social media platforms. Though they are more appealing than text ads, they have a lower CTR.

There could be many reasons for text real estate advertisements to work better than displays. But the primary reason is that people get text ads when they are actively searching for an apartment or looking to sell one. And they tend to ignore display ads because they appear when they are least interested or distracted from reading or viewing something else.

#10 Use Catchy and Short Headlines

Your headlines play a significant role in PPC real estate advertisements, irrespective of whether you use text or display. The more catchy they are, the higher your chances of getting a lead. Try writing clever headlines that pose a question, provide a solution, or offer something to the reader.

Make your real estate advertising headlines short and sweet to help clients remember them. You can add powerful words like “we,” “you,” “offer,” “easy,” “free,” “help,” and “house.” They help you grab attention and show that you care about your clients and are willing to offer assistance throughout their buying or selling journey.

#11 Set the Right Marketing Objectives

Before you use search engine real estate advertisements, define your marketing goals and create a timeline.

• How fast do you want to see results?
• What are the types of audiences you wish to target?
• In which location do most of your prospects and clients reside?
• What is your marketing budget?
• How much ROI do you expect from your real estate advertising campaign?
• What is the time difference between when you draft your messages and post them?
• Who is responsible for creating and publishing your real estate ads?

Do not spend a single dollar on your promotional activities before you get the answers to these questions. Then, you may decide whether PPC ads are the way to go or you must employ some alternative channels.

Gmail Real Estate Advertisements

Did you ever open your Gmail account only to see a bunch of ads on the top? Those are Gmail ads that help brands discuss their services and engage their audience.

These real estate advertisements are adamant and eye-catching because they do not move unless the user reads or deletes them. You have a higher chance of persuading prospective clients to open the email if you use relevant and customized headlines.

#12 Check Your Analytics

Determining the open rates for your Gmail real estate ads is simple. But calculating the click-through rate is hard. And you need to check the analytics to find out the accurate results of your campaigns.

This real estate advertising strategy is apt across all marketing channels and methods. You can benefit from your past campaigns because you already have practical knowledge and know what works for your firm. Try avoiding things that do not work out in your favour and embrace the ones that can drive the maximum engagement.

Direct Mail Real Estate Advertising

Direct mail is one of the most versatile, cost-effective, and result-driving marketing tools. It is an offline mode to help realtors make connections 1:1, which is what real estate advertising is all about!

You have several choices for direct mail types, including letters, postcards, flyers, brochures, newsletters, catalogues, and other printed materials. Direct mail real estate advertising ideas face less competition and help you capture leads before competitors do!

It generates a response rate of 2 to 4%, helping you get a positive ROI. You can undertake several steps to improve this ratio and get more responses for your marketing mailers.

Also, direct mail real estate advertisements are more long-lasting than all the other channels we discussed. Clients keep helpful and informative mail items in their households or office for days. They might also share them with family and friends, improving your brand visibility and helping you get more bang for your buck!

Direct mail marketing creates nostalgia among people and reminds them of simpler times when there was no internet. It gives them a break from today’s digital fatigue and lets them enjoy a piece of well-thought item that can help them.

#13 Use Different Sizes and Shapes

There is no compulsion to use the regular 4” x 6” postcards for every campaign. Direct mail is flexible enough to spice up your real estate advertisements and experiment with different formats.

You can use different sizes, from mini postcards to oversized envelopes. They offer varying benefits and features, so consider your needs before selecting anything.

Moreover, you may change the shapes and orientation of your direct mailers to make your real estate advertising examples more creative and impressive!

PostGrid’s direct mail API for sending your real estate advertisements to clients is the perfect solution to help you be flexible. We enable realtors to send appealing and profitable mail pieces without them having to do anything manually!

Our professionally-built design templates, API integrations, and variable data printing capabilities let you draft and distribute mailers as painlessly as launching email campaigns!

#14 Discuss Your Benefits

Of course, real estate advertisements are about a property and its features. You may mention things, like

• 3-bedroom apartment
• Semi-furnished
• River view
• Best place for getaways
• Wood interiors
• Two floors
• Modern outdoor bathrooms, etc.

Though these features describe this luxurious house well, you need to discuss your benefits. How can you help the client get the best rate on it? Why should the reader consider your real estate advertising mailer and ignore the others?

The answer is simple- your real estate advertisements must inform clients what is unique about your agency. It can be anything from financial planning to helping them view other similar houses in the area. Tell readers what you bring to the table that other firms lack, strike up a conversation, and get the reader to reply.

#15 Add Compelling and Straightforward CTAs

Direct mail real estate advertising is incomplete without well-curated CTAs. They are essential to guide your recipients about what to do next if they are interested in the property or want to sell something.

These CTAs decide how many responses you can get and whether your campaign can be successful. If you mention a complicated task, your prospects might not do it, and it leaves a negative impression. But a simple CTA like asking them to call or drop an email can help you improve your real estate advertising results!

Your CTAs should look like these:

• Call us now to get a free home valuation.
• Drop an email to learn more about the selling procedure and requirements.
• Join our webinar at 6 PM on November 25 to get the best tips for new homebuyers.
• Scan the QR code below and fill out the contact form to help us help you sell your house within 15 days.

#16 Include Your Contact Details

It does not matter which marketing channel you select—all real estate advertisements must contain your contact information. Do not make it hard for your audience to search for your phone number or email address. They should also know the location of the property you are trying to sell to them.

Try to maintain transparency and be upfront about your listings. At the bottom of your mailers, mention a concerned person’s name and number. You can also include your website link, social media handles, and mailing address.

#17 Focus On the Pain Points

You can improve your response rate by making your real estate advertisements client-centric. Concentrate on their pain points and make them relate to your message. You can convince them to contact you only when you guarantee you have reliable solutions to their real estate needs.

For example, imagine when a person wants to sell a house inside an old building. The apartment is great, but the condition of the building keeps potential buyers away. You can communicate with the homeowner using your real estate advertising mailers and tell them how you can step in. Educate them on the methods you can use to find buyers in less time without dropping the rates a lot.

#18 Target Segmented Audiences

Your mailing list is another deciding factor in your real estate advertisements and can impact your campaign results. Sending generic mailers and expecting responses is no longer an option because it can be expensive, daunting, and less productive. Instead, send personalized mail items according to the readers’ preferences, choices, search history, location, age, gender, income, etc.

But, such levels of laser-focused personalization in your real estate advertising effort are possible only when you use segmented mailing lists. These lists help you segregate your audience and focus on niche clientele like investors, sellers, buyers, renters, etc.

This practice helps you ensure that you only connect with people who are interested in your services. Thus, you can save money by not sending mailers to everyone and increase your ROI with advanced customization.

PostGrid’s direct mail automation services help you compile targeted mailing lists from scratch. You can go ahead with your real estate advertising ideas without the hassle of digging into your database to find accurate customer data for your campaign. 

Apart from that, PostGrid adds value to your real estate advertisements in many ways, like

• Print and mail automation: PostGrid offers all-in-one services to allow you to send printed materials to your clients quickly and affordably. You can automate everything from printing your items and stuffing them into envelopes to affixing stamps and taking them to the post office. Yes, clicking a few buttons on your device does all these tasks automatically!
• Dedicated SLAs: You can schedule your mailings in advance using PostGrid’s dashboard. It means you get access to dedicated SLAs (printing and distributing real estate advertising items on any date you want). 
• Address verification: Realtors need to check their client data before sending them something through the mail. PostGrid enables real estate agents to verify their databases, enrich client details, and standardize mailing addresses. Thus, you can rest assured that your real estate advertisements will reach the relevant prospects. PostGrid conducts autocomplete, standardization, and validation simultaneously. And you do not need to pay even a dollar more for this add-on service that PostGrid offers to all its direct mail clients. 
• Hubspot integration: PostGrid allows you to integrate your direct mailing activities for conducting real estate advertisements into your Hubspot account. The integration is quick and seamless, helping you connect the two platforms within the blink of an eye. You can also use other integrations, like Zapier, Salesforce, Marketo, and Quickbooks. 
• Tracking and reporting: Realtors can track their real estate advertising materials through PostGrid’s dashboard in real-time. These updates enable them to stay updated and schedule upcoming mailings and conversations at the right time. They can also access campaign performance reports and analytics to measure results accurately and use the insights for their following campaigns. 

Video Marketing

Creating textual content is not enough; some realtors love making videos and getting hundreds of leads using this channel. Thus, never underestimate video marketing tactics because they are suitable for all kinds of audiences at all times.

Using videos as one of your top real estate advertising ideas can be helpful because they produce a high ROI. You may need to invest money to create these video ads, but they are worth every penny.

These real estate advertising videos pay off in no time since realtors can use them in several ways. From social media marketing to including these video links in their direct mailers, videos have multiple use cases!

#19 Inform Clients About Local Attractions

Documenting local tours, personalized tips, and neighbourhood highlights for your videos makes impeccable real estate advertisements for your firm. If there is anything people love watching more than images, it is the video!

These real estate agent ads examples are a visual treat to prospective clients. They no longer need to think if the locality around the property is good, whether there are schools nearby, etc. Moreover, the local attractions can help excite them about the house because they can enjoy them anytime after moving in.

If you work around the same localities in a city, making generic videos with tips like where to shop, where to eat, etc., can work. Otherwise, make short video ads highlighting everything around a specific property to help the owner get valuable leads.

#20 Host Video Tours

Hosting live tours of an apartment or office space is another one of the best advertisements for real estate agencies. Your clients might not visit the apartment the first time they hear about you. But, they would love to get a tour of their potential house where you explain everything about the interiors, facilities, etc.

Posting such videos or going live on social media or Youtube helps you to increase visibility and persuade people to share your posts.

#21 Invest Into Growing Your Youtube Channel. 

82% of realtors who earn more than $100,000 yearly have a Youtube account. We cannot emphasize more how videos can help your real estate advertisements produce mind-blowing results and allow your business to grow.

You can attach your Youtube video links everywhere, from emails and LinkedIn posts to direct mail. Redirect people to your account and let them watch your work through these posts.

Try out fresh ideas for your blogs and show what your viewers want. This real estate advertising strategy is a gem if you know your audience well and post videos that meet their requirements and likes.

Out-of-Home Real Estate Advertising Ideas

The OOH real estate advertisements can cost you between $3.38 – $8.65 per thousand impressions. It depends on the medium you select and the time frame. Billboards are available for $750 to $14,000 monthly. But you also have more affordable choices, like car wraps, bench ads, etc.

The best part is that you do not need a lot of effort and time to manage OOH real estate advertisements because your work completes once you have the ads ready. In return, you can expect a high ROI, improved brand recognition, and valuable clients.

The massive number of impressions they create is why OOH ads work so well. You can see them on buses, subways, transit stops, vehicles, vending machines, phone booths, lawn signs, park benches, etc. Thus, you reach a vast audience without connecting with each one individually, helping your advertising for real estate activities yield higher results.

The OOH ads are hard to ignore, and you cannot scroll past them like social media advertisements. Furthermore, they let you market your services to a captive audience, like people stuck in traffic or who take the same route often. Viewing your OOH real estate advertisements every day builds your brand reputation and helps people remember your firm.

#22 Play With Words and Be Punny

The best real estate advertising ideas are humorous and creative. Use these beneficial features to give your OOH ads the edge and make them popular among viewers.

Keep your message short, funny, and memorable. It lets your prospective clients know that you are fun to work with, and they can rely on having detailed conversations with you about the concerned property without worries.

#23 Opt For a Simple Yet Powerful Design

You do not need to make your OOH real estate advertisements extravagant by adding too many features and images. You can create simple artwork with a powerful message to make your ad stand out and engage clients.

Try using bright colours for your real estate banner ads examples that complement your message and make viewers stop and read. If you feel confused, select the colours in your brand’s logo to help increase brand recall rates and maintain consistency across all channels.

Print Real Estate Advertisements

Since the beginning of the marketing era, print ads have ruled every sector, from healthcare to real estate. They are an elegant way of promoting your firm and discussing your services with potential and existing clients.

Print real estate advertisements offer affordable rates and help you generate high-quality leads.

#24 Capture the Mood

It is best to use images that capture the essence of an apartment or space. You can use pictures, like a child sitting down to study, a girl listening to music while relaxing on a bean bag, or a couple sitting together on a couch!

These real estate advertising ideas cause the readers to stop turning the pages of a newspaper or magazine. They are captivating and add an emotional appeal to your ads.

#25 Sell the Lifestyle

Remember that realtors do not only sell a house; they sell a lifestyle. Advertise these lifestyles with the apartment to engage maximum leads and leave a psychological impact on them.

Your real estate advertisements can carry phrases like “a better lifestyle” or “a higher standard of living” to capture their attention and make them want to buy the house.

If you want to sell themed apartments or properties in specific localities, promote the lifestyle to get more people to like the place.

#26 Add QR Codes to Track Responses

Custom QR codes help you redirect respondents to personalized landing pages. They also allow you to trace the respondents and tailor further communications.

You can print your QR codes on print real estate advertisements in newspapers, magazines, direct mail items, catalogues, etc. Moreover, some marketers also print them on OOH real estate advertising ads in a big font to allow every passerby to scan the codes and learn more about the realtor.

Email Marketing

Emails are one of the most productive real estate advertising channels to help agencies nurture their existing relationships. However, you may doubt their efficiency with overflowing emails in your client’s inboxes.

However, please note emails might have evolved over the years, but they are still an effective marketing form. You must employ the right strategies to increase your email open and click-through rates!

#27 Create a Welcome Email for New Clients

The best way to use online real estate advertising and onboard new clients is to send them a welcome email. It lets you show how much you care for and appreciate them. Also, use automated solutions to send triggered emails whenever a prospect signs up on your website or fills out the contact form.

It helps potential clients feel special and get more information about your firm. Realtors can use these emails as the starting point of a new relationship and grow their other real estate advertising campaigns from here!

#28 Offer Free E-Books

You can ask your clients to enter their email addresses and get a free e-book that answers all their real estate questions. Exchanging a client’s contact information for high-quality resources and insights is a tried-and-tested way to generate brand awareness.

#29 Follow Up With Your Clients

Try sending reminder emails as part of real estate advertising ideas to re-engage clients. It allows you to not leave behind valuable leads just because they forgot to reply to an earlier email or ad.

You can use triggered campaigns or send personalized emails to clients that said they would contact you but did not.

Promotional or Branded Items

83% of customers like receiving promotional materials with marketing messages. These real estate advertising items include bags, pens, key chains, t-shirts, card holders, pen stands, notebooks, etc. The trick is to print your logo and advertising message on things your audience can use regularly.

These materials are like walking billboards because they attract an audience whenever a client carries the item with them outside. Other people are likely to ask the bearer about the product or look up the brand online themselves.

Sending promotional materials is one of the most long-lasting real estate marketing ideas because people keep them for years. Think about spending once and getting impressions for a long time, helping you improve your overall presence and ROI.

Though these real estate advertising materials might not generate instant results, they are excellent for improving your brand reputation.

#30 Combine Your Offline and Online Real Estate Advertising Campaigns

Use a multi-channel marketing strategy, enabling you to increase your touchpoints and get your real estate listings commercial in front of a broader audience.

Now that you know how to advertise commercial real estate- list down all the channels you want to use from this blog and draft a marketing budget. Then, you can think about the different ways to combine online and offline platforms to maximize results and improve the quality of your leads.

Also Read: Top 10 Best Real Estate CRM