Dental Postcard Marketing

10 Ways to Make Your Dentist Postcards Drive High Responses

Marketing postcards are helpful to businesses in many ways; they are affordable and create a long-term effect on their audience. But, many tried-and-tested techniques exist to improve your dental reminder postcards and boost your ROI. 

Below, we have listed the top 10 ways to make your marketing campaign a success:

#1 Choose a Relevant Headline 

While selecting an appropriate headline for your dental recall cards, answer these questions:

• Is the headline personalized, problem-solving, and desirable to the reader?
• Does it offer an emotional appeal?
• Does it summarize your message in one line?

If yes, you can go ahead, or you must change it to make the correct use of your marketing resources. Most people only read the headline and judge your practice, so use it to make a solid first impression!

You must ensure that the headline of your dental marketing postcards doesn’t take up too much space. It must highlight your message clearly and uplift other aspects, like the offer and CTA. 

#2 Offer Holiday Discounts

Customers tend to spend more during the holiday season, which is why it is the best time to advertise your dentist’s office. You can print and mail appealing dental recall postcards during this time with a small discount! 

These discounts encourage people to visit you and spend on your services. They feel like they bagged an excellent deal, making your business skyrocket. 

You can also send such dentist postcards on other crucial days, like Dentist’s Day (March 6), Flossing Day (November 27), and World Smile Day (the first Friday in October).

These days offer the best opportunities to reach your patients and urge them to book a consultation at the earliest. 

#3 Add Patient Testimonials

Reviews, real-life case studies, and testimonials add value to your dental office postcards and make them trustworthy. They give readers something to relate to and showcase your practice in a positive light. 

Here are the factors that make an excellent testimonial:

• Full name
• Location
• Profession 
• Date of review
• Graphics for review stars 
• Photo of the patient (optional)
• The testimonial in quotes, etc. 

Ensure that the testimonials you print reinforce your headline and message to increase the impact of your dental postcard marketing campaign. These reviews must give a gist about your practice and discuss the benefits you offer. 

#4 Create Urgency

How often does a patient inquire about a service, office timings, etc., and forget to show up? Some also book an appointment and confirm it a day before. And yet, they do not visit, causing discrepancies in the doctor’s schedules and creating issues. 

Try including time-critical CTAs in your dentist postcards to create a sense of urgency among readers. For example, you can add:

• Visit before 15th November with your dentist recall cards to get a 20% discount on a root canal. 
• Book an appointment before the 5th of next month to get a free consultation. 
• Get a 10% off on all services by calling us today!

#5 Add Your Contact Information

Your patients do not need to open Google Maps to look up your location. You must provide that information readily through your dentist postcards to maintain your audience’s interest. 

Some practices print a small map on their dental reminder postcards to help readers bookmark their location. Others use personalized maps that stretch from the patient’s doorstep to the dentist’s office, which is a very creative way to persuade people to visit you. 

Apart from the location, remember to add your contact number, website link, social media links, and email address. It gives readers multiple options to connect with you according to their convenience. 

#6 Redirect People to Your Website

Using offline dentist postcards to drive traffic online is a fantastic marketing strategy. Many dental offices use Facebook, Instagram, Twitter, etc., to build brand recognition.

However, it is hard to get followers and build hype around their services. 

Your dental marketing mailers can encourage people to follow your social media handles and stay updated about tips on oral hygiene, discounts, etc. 

You can also include video links to redirect people to your YouTube or Instagram page. So they can watch real-life examples of how you help your patients and relate to them.

Thus, you can increase engagement and get more patients while building a large follower base to help you create a strong brand image. 

#7 Focus On Your Imagery

People love looking at pictures on dental recall postcards because they add colour and make your message more visible. You must take advantage of this fact and print high-resolution, relevant images on your mailers. 

Ensure that the colours match your overall artwork to create an appealing visual effect to capture your audience’s attention in just a few seconds. 

If you need assistance in creating an impressive postcard design and printing in high quality, use PostGrid’s direct mail services. Our automated solutions help dentist offices from the start to the end of their dental postcard marketing programs. 

#8 Use a Targeted Mailing List

Most of your business comes from repeat patients, so prioritize them during dental postcard marketing campaigns. However, you should also reach out to potential patients to have enough leads in your pipeline and generate enough revenue throughout the year.

A targeted mailing list focusing on relevant demographics can help you get there!

PostGrid offers custom mailing lists that help you segment your audience according to

• Location
• Age
• Gender
• Marital status
• The number of children
• Occupation
• Preferences, etc.

Thus, you can make the best of your dentist lab marketing postcard by only connecting with people who are more likely to visit you. 

#9 Track Your Campaign Performance

Try tracking every campaign to compare the results and understand your audience’s likes. These reporting analytics also help you know what is missing in your dental office postcards and how you can improve them to generate a better ROI. 

The most popular way to track responses is to add QR codes or pURLs to your postcards. They don’t take up much space and help readers complete the CTA in very little time. 

You can also add a dedicated phone number to your dentist postcards to encourage people to call you. And you can track the respondents and draft accurate reports on your campaign performance. 

#10 Keep Experimenting

You don’t need an occasion to send dental marketing postcards to your audience. Instead of waiting for the right time, you can create it! For instance, you can send appreciation postcards to your existing patients all year round.

They enable you to re-engage old patients and remind them how your services helped them! Additionally, they make your audience feel special and appreciated, making them stay with your practice for longer. 

You can also experiment with different dentist postcard sizes and orientation styles. Most select the regular 4” x 6” postcards having a landscape orientation, but you are free to shop for more choices.