New Mover Mailing Lists

25.6 million Americans moved last year! The United States Census Bureau estimates many reasons for moving, like housing, employment, family, and a better neighborhood. 

Why does this matter to you? Well, having a new mover mailing list puts you ahead of competitors. Most people who have just moved to a different house or location make many purchases. 

Dentists, churches, hospitals, restaurants, and other organizations contact new movers. It is the best way to introduce their institution and get people to join them or purchase a product or service!

Many vendors offer new mover mailing lists for reasonable prices. However, you must assess their quality, usability, and other factors to ensure you invest in profitable resources. This blog discusses more on this topic. 

A new mover mailing list consists of the names and physical addresses of those who recently moved to a new place. Marketers use it for many reasons, like boosting brand recognition and converting leads. 

It allows marketers to conduct targeted direct mail marketing, ensuring they get higher responses and conversions. They can send postcards, discount coupons, welcome notes, personalized letters, and other items to win the prospective buyer’s trust.

Many Americans move for several reasons. Here are some facts to help you:

Upsizing to a Larger Apartment

39% of people move to a home that offers a better quality of life and is broader than their previous residence. Since the house has more space now, they might purchase furniture, upgrade the home appliances, and make other significant changes.

They might also shop for many other things, making purchasing a new movers mailing list worth it for businesses.

Firms can reach new movers to discuss their goods and services. They can offer a small discount to win them over, which is usually the best trick in their box.

New Movers Want to Try Out New Items

Most people want to experiment with new brands specializing in home decor, furniture, improvement supplies, petting supplies, appliances, and other items. They aspire to create the home of their dreams and look out for unique and quality products.

Also, they must look for services in their area. You can buy or rent a new mover list to reach out to people who have recently moved to your neighbourhood. It primarily benefits those organizations that work with local audiences, although others have a fair chance of boosting sales. The trick is connecting with the correct person at the right time!

Please note that new movers in your area research local brands. So why not connect with them before they talk to one of your competitors?

People Need More Help While Moving

As the saying goes- it takes a village! People always need more help while moving to a different place because of the psychological and financial stress that comes with it.

A new movers list allows you to connect with them and offer help. You can tell them how your products and services can make their lives easier as they move ahead of their life’s milestones.

Also, it is an excellent opportunity to create brand loyalty and get lifetime customers. Talking to new movers lets you ensure your new business gets steady sales and can retain buyers for as long as possible!

You can help ease this stressful time for movers, and they, in return, can help you grow your business and get ahead of the competition. It is a win-win!

Moving Is Expensive

Everybody knows that moving is expensive. But why? The reason is that- people tend to spend more in the first few months of moving than in the upcoming years. Thus, sending them a message immediately after they have moved to your locality is vital to conversion. If you don’t, someone else will!

The best part is getting the best new mover mailing list subscription is no longer challenging and time-consuming. You can buy or rent it from a vendor. Or even better, build your lists from scratch using PostGrid’s direct mail automation solutions!

People Buy From Brands Nearest to Their House

Imagine you want to order pizza for game night with your friends. Which restaurant would you choose? Will you select the one closest to your place, delivering in 20 minutes? Or would you go for a joint almost an hour and a half away, requiring you to wait and pay high delivery expenses?

If the answer is obvious, you will understand how new mover data can be helpful. The trick is to contact everyone in a five to ten-mile radius. Since you have the location advantage, many people in the ZIP code might choose your brand!

You can get a USPS new movers list to send Every Door Direct Mail (EDDM). However, creating a more segmented list to categorize prospects according to their demographics is better. It lets you tailor messages and get better results.

When starting with direct marketing, understanding demographic data is crucial. So, let’s get into it. Demographic data is facts and figures about the characteristics of a group of people. It includes primary factors, including age, gender, income level, ethnicity, and more.

You might be curious about why this info matters for your direct marketing. It’s about getting to the right folks with the most convincing message at the ideal time. When you know your audience well using demographic data, you can customize your messages to connect with them.

Here are some factors to consider:

• Age: Millennials might respond to your offers differently than baby boomers. Hence, you can use segmented new movers lists to tailor messages for every age group. The buyer’s age can have a significant impact on how they perceive brands and react to discounts or sales coupons. 
• Profession: You can categorize your direct mail new mover lists according to prospects’ profession to send the most appealing message. It gives you an edge over the competition. 
• Income: Businesses target high-income households to sell their luxury items. However, they promote other products to all classes. 
• Buying history: Knowing how people have reacted to similar offers in the past can help you draft new promotions. The goal is to get the best message in front of them, compelling them to buy your items!

You can gather your new mover’s database from many sources that store valuable information, like

• Market research companies.
• Government census files. 
• Social media analytics.
• Past direct mail response reports. 

Now, let’s discuss how you can leverage these demographics for creating direct marketing campaigns – those powerful tools that help marketers connect directly with their target audience by using carefully selected criteria from demographic data!

Here’s an example:

If you sell luxury cars, reaching people aged 30-60 with high incomes makes sense. Conversely, consider including parents aged 25-40 in your target audience for budget-friendly family cars.

Many companies use the new movers database to contact targeted prospects and generate qualified leads. This data helps them send personalized promotional messages to win their audience’s attention and trust.

Businesses use this targeted information to target people most likely to buy from them precisely! Also, it enhances communication because you can only talk to prospects and save money by not sending expensive mailers to disinterested individuals.

Fitness and Wellness Centers

Gyms, yoga studios, and wellness centers can target new movers looking to establish healthy habits in their new community. Offering introductory packages or exclusive deals for new residents can attract individuals seeking fitness and wellness services.

Retailers

Retailers selling home decor items, furniture, utensils, or other products can contact a renter to promote themselves. As discussed above, many new movers who have recently moved look for such things. Thus, contacting them after they move is an excellent tactic for getting their attention and business.

Retailers can find new movers to send personalized postcards with images of their items. They can add broad and colourful headings like “Looking to decorate your new house? We are here to help.”

Get a list of new movers to add such selective text that makes people understand you can assist them set up their apartment.

Some businesses also send letters with custom envelopes to ensure recipients read them!

Cafes, Food Trucks, and Restaurants

These places can send printed menus, postcards, and flyers to a new movers mailing list to promote their restaurant. It lets people save the items to order food whenever needed.

Also, they can send coupons with a flat 20% off for people who just moved to the neighbourhood. An exciting offer like this helps them make quick decisions instead of comparing tens of restaurants in the area. They will at least consider giving your brand a try to redeem the coupon.

Another excellent idea is to add a deadline with the coupon. Say something like, “Offer valid only till next weekend.” It will help get faster responses, simplifying the process of calculating new movers’ campaign responses.

Financial Services

Banks, credit card companies, and other financial services companies use the best new mover mailing list to contact their local customers. Most people transfer their accounts or seek local solutions. Contacting them can be a gold mine for these businesses.

Supermarkets and Grocery Stores

Local grocery stores and supermarkets can benefit from targeting movers establishing their routines in a new neighbourhood. Special promotions or discounts on groceries can attract these customers, encouraging them to become regular patrons.

Healthcare Services

Medical practices, dental offices, and other healthcare providers can use new mover lists to inform individuals about their services. These businesses may offer special discounts for initial check-ups or preventive care, creating a connection with the community.

Pet Services

Businesses providing pet services, including pet stores, veterinary clinics, and grooming salons, can target people who may have pets. Special promotions or loyalty programs for pet-related products and services can attract these customers.

Educational Services

Schools, tutoring centers, and educational services can use new mover mailing lists to connect with families who have recently moved to the area. Informing them about local educational opportunities, extracurricular activities, and tutoring services can be beneficial.

Real Estate Agencies

Real estate agencies can use new mover lists to identify potential clients who have recently purchased or rented homes in the area. These lists can help agents build relationships with new residents and provide information about the local real estate market.

Our list compilation capabilities allow firms in all sectors to create segmented mailing lists based on their preferences. They can select any demographic/s they want to target. It refrains them from looking for agencies to rent or buy new mover mailing records that have quality issues.

Also, rented lists are only available for a specified time. Companies must ask the vendor how many times they can mail to the list. 

PostGrid’s direct mail API offers address verification, standardization, and NCOA solutions for your new movers and mailing lists. So, if you have piles of old customer records, you can update and validate them. It lets you convert tens of thousands of unused buyer data points to deliverable addresses, increasing sales and conversions.

Our print and mail service offers other features, like triggered mailings. You can set up a triggered mail marketing program for a new movers database to constantly send them mailers weekly or monthly. It lets you focus on other business aspects without worrying about the time, money, and effort that goes into executing the campaigns. 

The best part is these services are available at the most reasonable prices across the U.S. and other countries. 

Contact us for more details on how PostGrid helps you compile new mover mailing lists and send personalized direct mail!