What Is Web Printing, And How Can It Help You Boost Your Business Revenue?
For most businesses, printing marketing and communication materials are not something enjoyable. Unlike digital documents, mistakes in your printed copies are not easy to rectify. More importantly, printing errors can often affect an organization’s revenue, even if they sometimes don’t notice it.
“Businesses waste 14 percent of their revenue on document and print” – Chron.
Hence, it only makes sense for business organizations to optimize their printing operations with the help of online or web printing. But what is web or online printing? And how does it help you optimize your business communication?
These are questions most likely on the back of your head as you read this article. Below we explain what does web printing mean and how it can benefit your business organization. We elaborate on how online printing can help you save time and resources to boost your overall business revenue.
What Does Web Printing Mean?
Web printing is a type of offset printing organizations use to mass produce printed materials efficiently. It is an ideal printing method for organizations seeking a fast-paced, high-volume, or bulk printing and mailing process.
The characteristics of online web printing make it ideal for printing marketing and communication materials for businesses. In other words, an online printing service minimizes the complication of printing large quantities of marketing/communication materials.
Generally, web printing involves mid to high-volume printing with 50,000 pieces or more. However, this number is arbitrary and can change depending on the needs of specific organizations. The popular choice of print materials in online printing includes the following.
- Direct mail
- Catalogues
- Brochures
- Postcards
- Magazines
- Booklets
- Calendars
- Newspapers
- And more.
Different Types of Web Printing
You can find two types of drying techniques in web printing processes, and they are as follows.
- Heatset ink drying
- UV ink drying
The online printing process in print shops falls under one of these two categories. Now let’s look at how these two drying techniques differ from each other and how it affects the printing process.
Headset Web Printing
Headset printing is possible on both coated and uncovered surfaces. It is a web printing process in which the inked paper runs through a dryer. The positioning of the dryer in a headset printing process is at the end of the printing press.
As the inked paper moves inside, the ink on the paper dries due to evaporation and absorption. The heater makes the sheet of paper too hot to fold or cut immediately after the ink drying. Hence, headset web printing requires you to cool down the document using a set of chill rolls.
Ultraviolet (UV) Web Printing
The upside of the UV ink drying process is that ink drying is much faster than headset ink drying. UV ink drying involves activating a chemical reaction in ink using a UV lamp. As you can guess, UV web printing does not give off much heat like headset printing.
UV ink drying has no evaporation or absorption processes, making it a significantly better printing process. Most UV web printing dries between each printing unit. Hence, you can print the other side at different stages.
An 8-colour printing press can print more than four colours on two sides of the paper. Instead, UV web printing allows you to print five colours on one side, three on the other, and so on. This capability is crucial when it comes to branding purposes.
It allows you to better maintain the integrity of a PMS colour without creating an issue with the four-colour process printing. Furthermore, the ink drying process in UV web printing is almost instant, and there is no delay in printing your marketing or communication materials.
Web Printing Advantages
There are numerous advantages of using web printing for your business organization. Below we discuss some of the significant benefits of using an online printing process for your business organization.
Maintain Brand Consistency
One of the most significant advantages of using an online web printing solution is that it lets you use brand templates for your print materials. Using branded templates allows you to familiarize your branding with the target audience.
Advanced web printing services like PostGrid give you access to its template gallery and allows you to modify templates. You can use the templates to create personalized mailers for your target audience. As a result, you can create custom mailers, booklets, and more to send to your customers.
Minimal Time And Material Wastage
Advanced web printing services like PostGrid offer many advanced capabilities to help you save time and materials. For instance, you can use PostGrid’s scheduled delivery feature to send print materials to your customers automatically.
Furthermore, our automated system ensures a zero-error print and mail process. You can connect PostGrid’s print-and-mail API directly to your CRM and print customer addresses from your CRM database. As a result, our web printing service ensures minimal time and material wastage.
But don’t just take our word for it. Listen to what our client has to say about PosGrid’s CRM integration with Direct Mail API.
“We have been using PostGrid for a few months. It works with our CRM, the software interface, efficiency, automation, and integration with no issues. Their support team is quick with a resolution, and their web portal is easy to access and transparent in retrieving transactions.” – Chief Technology Officer.
Centralized Processes
An online web printing service makes it easier for your business to centralize your business operations. For example, using an online print-and-mail tool like PostGrid in the retail and eCommerce industry helps you in the following ways.
- Tax Form Processing
- Compliance Communications
- Custom Statements & Forms
- Customer Billing Statements & Invoices
- Order Statements & History
- Invoices & Coupons
- Generic or Customer Appreciation Notes
Furthermore, PostGrid lets you access all your past and present mailings from its interface and track their deliverability. In short, web printing provides a hassle-free system for efficient communication.
Secure Printing Environment
Data security is one of the most significant concerns businesses face when outsourcing their printing services. With web printing services like PostGrid, you no longer have to worry about data security. PostGrid comes equipped with advanced data protection compliances, including HIPAA and GDPR.
Besides offering data security, web printing services like PostGrid help improve communication for healthcare, insurance, and other major industries. In other words, with the right print-and-mail tool, you can optimize and secure the entire communication process of your business organization.
Ensure Customer Satisfaction
Delivering orders without hiccups, sending invoices early, etc., goes a long way in ensuring customer satisfaction. You can use web printing services to accomplish this and help your business organization gain the trust of your customers.
Some advanced web printing services like PostGrid offer an address verification tool to streamline your communications. It allows you to check the validity of addresses against Canada Post’s official address database. Hence, you can ensure the deliverability of your orders and marketing messages.
No Time Limitations
You can order or reorder a printing job anytime using a web printing service. It means you can place a printing job in the middle of the night if an urgent requirement arises. Hence, you get superior flexibility with an online printing service like PostGrid.
Sometimes a web printing service can not print your document during off-hours. However, you can still place online orders, revise them, and track them whenever possible. Furthermore, most online printing services also offer an estimated job completion time.
As a result, you can better plan your deadlines and ensure your campaigns are running on time. And if that’s not good enough, you can also access superior analytics and tracking data to optimize your business communication with web printing.
Conclusion
Business organizations stand to gain a lot by employing a web printing service. It can help you maintain brand consistency in communication, save time and resources, and much more. However, finding an exemplary online printing service for your business needs is also essential.
The services offered by all web printing providers are not the same. PostGrid offers one of the best online printing services for mid to enterprise-level organizations. It includes bulk printing and mailing capabilities making it the perfect tool for your business’s marketing and communication needs.
Furthermore, PostGrid also offers an address verification solution that can further streamline your business communication. It maximizes your mail deliverability and ensures effective business communication.
Business organizations must assess their own printing needs before choosing a web printing service provider. With the right online printing partners, a company can save valuable time and resources and even ensure customer satisfaction.
